How can B2B technology companies effectively integrate social media into their marketing plans?
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Strategically melding traditional media channels with social media channels. Learn more
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Real value comes with extending social media into the fabric of your marketing activities.Learn more
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The use of social media dictates new rules of engagement that marketers must prepare their organizations for.Learn more
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Social Media for B2B Tech Marketers Webinar and Companion Whitepaper
Social media is a critical component in the B2B technology buying process. Buyers are increasingly turning to user-generated content and online recommendations to help make purchasing decisions. B2B technology marketers must leverage the power of social media to better meet the needs of potential buyers and build lasting business relationships.
Larry Weber speaks with Dave Munn of the IT Services Marketing Association (ITSMA) and Pauline Ores of IBM about the ways B2B technology companies can effectively integrate social media into their marketing plans.
Click here to view our webinar: Social Media for B2B Tech Marketers
The companion white paper will be available shortly; check back for updates!
Navigating Regulatory Issues of Social Media in Health Care Webinar and Companion White Paper
What is the FDA’s position on using social media to market FDA-regulated products? Who has responsibility for social media content? Should pharmaceutical and medical device companies have a social networking policy? These are just a few of the questions that are top-of-mind for health care marketers and manufacturers interested in using social media to promote their products and engage online.
Larry Weber, Chairman of Racepoint Group and Digital Influence Group, speaks with Joe Shields, Product Director of Enbrel at Pfizer and Marc Reisler and Michael Manthei, Partners at Holland & Knight, about the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
Click here to view our webinar: Navigating Regulatory Issues of Social Media in Health Care
Click here to download our free companion white paper: Navigating Regulatory Issues of Social Media in Health Care
Measuring Social Media ROI Webinar and Companion White Paper
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber, Chairman of Racepoint Group and Digital Influence Group, and Alex Mouldovan, CEO of the Crowd Factory, discuss how marketers can answer the measurement challenge.
Click here to view our webinar: Measuring Social Media ROI with Larry Weber and Alexander Mouldovan
Click here to download our free companion white paper: Measuring Social Media ROI