Opportunity

Help The Human Rights Action Center and U.S. Campaign for Burma drive a grassroots movement to free Nobel Peace Prize recipient Aung San Suu Kyi and the people of Burma.

Approach

Developed a comprehensive marketing and outreach campaign to educate Americans about Burma’s struggles and to motivate people to take action.

• Logo and branding developed for a multi-media educational website
• Celebrity call-to-action distributed videos
• Facebook community application
• Aggressive blogger and media outreach

Results

• YouTube Editorial Spotlight –“most discussed,” “top favorites” and “top rated”
• Thousands of Facebook app users with friend-to-friend acceptance rate 2X the average
• User engagement time on microsite – more than 6X the web average