Former Digitas Boston President to Lead Digital Influence Group’s Next Growth Phase
WALTHAM, Mass., June 10, 2010 – Digital Influence Group, a digital marketing agency that is social media at its core, has named Glenn Engler as its Chief Executive Officer. Engler will join Digital Influence Group, effective July 6, 2010, from Digitas LLC, where he has been President of the Boston region and a member of the Global Executive Board. Engler will report to Marijean Lauzier, President and CEO of W2 Group, the marketing services holding company founded by Larry Weber, Chairman, that owns Digital Influence Group.
Michael Smith, President of Digital Influence Group, is leaving the company to return to strategy consulting.
“We are very grateful to Michael for all his hard work in moving Digital Influence Group beyond its early start-up phase, building a great team of people, and attracting a client portfolio of world-class brands,” said Marijean Lauzier, President and CEO of W2 Group.
In nearly a decade at Digitas, Glenn Engler led the transformation of the Boston region into one of the agency’s highest performing regions in terms of client growth, profitability, industry recognition and employee development. He served as senior advisor to C-level clients and was responsible for creative strategy and execution in website, digital marketing, direct marketing/CRM, mobile, social, promotions and DRTV channels. He was executive owner of the General Motors, OnStar, Sirius/XM, Home Depot, Goodyear and Stop & Shop relationships.
Prior to Digitas, Engler served as Vice President and Partner at Mercer Management Consulting, now known as Oliver Wyman Group and a subsidiary of Marsh & McLennan. In that role from 1996-2001, he sold and led growth and strategy engagements across a wide variety of industries including automotive, retail and financial services. From 1991-1996, Engler was Vice President and Managing Director of Epsilon Data Management, where he led customer profitability and acquisition and retention and loyalty initiatives for key clients including American Express, Tribune, Amtrak, Dayton-Hudson and The Limited. Engler began his career as a marketing manager at F.W. Dodge and as a regional economist at Data Resources, Inc.
Engler holds B.A. and M.A. degrees in Economics from Tufts University.
“We are very excited about Glenn Engler joining the Digital Influence Group team,” said Marijean Lauzier. “In the past year, Digital Influence Group has produced highly innovative digital solutions for brands such as Sony, IBM, P&G/Gillette, T-Mobile, Harvard Pilgrim Health Plans, etc. Glenn’s terrific strategic, operational and client relationship management experience will be instrumental in taking our business to the next level of growth.”
About Digital Influence Group
Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a digital marketing agency that helps companies leverage the power of social media to generate business results: sell products and services, build customer relationships and connect with key stakeholders. For more information, go to www.digitalinfluencegroup.com.
Media Contact
Jackie Lustig
jlustig@w2groupinc.com
781-487-4664