In the new media landscape, marketing teams must organize in a way that allows them to successfully communicate with other departments and make the most out of every social media engagement.

Listen to the June 4, 2010 discussion with host Larry Weber, Greg Matthews of WCG (formerly of Humana) and Steve Goldbach of Monitor Group about:

• The “New Marketing Organization” and what it looks like
• The organizational roles required to maximize your online presence
• How your organization can use social media to foster collaboration and improve products,  services and how business is conducted
• Which companies are successfully organizing around social tools and environments

To learn more, download our Organizing for Social Media White Paper.

Organizing for Social Media from Digital Influence Group on Vimeo.