Challenge

• Support the launch of the T-Mobile Motorola CLIQ with MOTOBLUR
• Collaborate with a college marketing agency to target colleges and universities in major markets
• Create a destination where the target audience will participate in a promotion/challenge

Approach

• Develop a Facebook application to manage the promotion targeting college students, alums, and fans
• Provide multiple ways for users to promote/distribute the application
• Integrate product touches throughout experience, emphasizing how this new device helps you stay connected socially

Results

• The Cliq Challenge becomes Most Popular Branded Application on Facebook