On August 30, 2011, an article written by Digital Influence Group CEO Glenn Engler was featured in MarketingProfs — “Snackable Content: The Key to Engagement”.
Glenn’s article discusses the importance of creating a “consumable story” and why “snackable” content is more likely to drive trial and engagement than in-depth longer form content.
View the article on MarketingProfs here: http://www.marketingprofs.com/articles/2011/5791/snackable-content-the-key-to-engagement
Questions or comments for Glenn? Connect with him on Twitter @glennengler or check out his blog, Random Patterns of Thoughts.
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