Objectives

• Generate awareness and excitement about a new first-person shooter video game prior to release, targeting an audience of 18-34 year old males
• Encourage the audience to pre-purchase and purchase the title from Electonic Arts e-commerce portal, www.EAStore.com.
• Encourage sharing and distribution of content and increase mass awareness, to generate more “likes” for the Official Bulletstorm Facebook Page.

Approach

• To energize pre-sales, we created an application that encouraged interaction, content consumption and drove the audience to purchase.
• The app was targeted at colleges and universities across the US, offering a chance to win a free concert from Snoop Dogg.  The school receiving the most votes over a 30 day period would host the concert.
• Users were able to vote daily for their schools and complete tasks that encouraged repeat engagement to obtain additional votes.
• Videos within the application were linked to the EA YouTube page in an effort to seamlessly pull in new video content and increase video views across platforms.
• We partnered with other EA celebrities like NFL stars Maurice Jones-Drew, Drew Brees and more to generate awareness.

Results

With only 30 days in market, the Bulletstorm application exceeded expectations and generated significant buzz around the launch of the video game title.

• There were 108,000 total votes cast and 1,200 Colleges and Universities received a vote. The Bulletstorm Facebook Page got 18,500 new likes and
  there were 69,500 views of Bulletstorm content and demo videos.
• On average, each Facebook post on Bulletstorm and Snoop Dogg’s official Facebook pages generated 131 comments and 659 “likes.”

“Like” Digital Influence Group’s EA Games Bulletstorm work on Facebook Studio!