On Thursday, February 16, 2012, Digital Influence Group was proud to sponsor Social Media Breakfast Boston #26 – “The New Rules of Content Marketing”.

Speakers Included:

• Bob Collins, Host of Social Media Breakfast Boston
• Brian Babineau, Senior Vice President, Media, Digital Influence Group
• CC Chapman, Co-Author of Content Rules
• Joe Chernov, VP of Content Marketing, Eloqua
• Rachel O’Connell, Director of Content, Constant Contact

Event Overview

Content may be King, but the rules of the kingdom have changed. We now live in a mobile driven culture and post-Galilean view of the universe where a brand’s corporate website is no longer the center of influence, decision making or value-based experiences.

Though the production of new content has never been cheaper, its value has never been higher. Our next breakfast will focus on the new rules of Content & Distribution. From strategies and methodologies on how to better leverage what you have, ‘Re-imagining Content’ or creating value-added content for unique audiences, media types and channels — to better understanding customer needs and the changing landscape, driven by our always-on, fast paced, geo-centric experience as it relates to all forms of content strategy.

Speaker Presentations

Brian Babineau, Digital Influence Group — Turning Advertisers into Content Creators

Joe Chernov, Eloqua — Infographics in 15 Minutes

Event Photos

Event Videos

Rachel O’Connell’s presentation starts at 4:55
Brian Babineau’s presentation starts at 13:24
Joe Chernov’s presentation starts at 25:53

C.C. Chapman’s presentation

(Note: the camera auto-focus makes the video slightly blurry off-and-on the first 40 seconds, but the image stabilizes after that)

#SMB26 Tweets

View an archive of all #SMB26 Tweets (to view the image in Flickr, click “Actions”, View All Sizes, and once you click “Original” you can download the full image of the complete list of tweets!)