CEO Glenn Engler, host of the Market Edge podcast, talks about Shopper Marketing and Return on Relationship with Ted Rubin, Chief Social Marketing Officer at Collective Bias and creator of the term “ROR: Return on Relationship”.

Listen to Glenn Engler’s discussion with Ted Rubin, first aired on WebmasterRadio.fm on January 3, 2012.

Connect with Glenn Engler on Twitter @GlennEngler and Ted Rubin @TedRubin or check out their respective blogs, “Random Patterns of Thoughts“ at GlennEngler.com and “Straight Talk” at TedRubin.com.