Market Edge with Glenn Engler & Erin Mulligan Nelson, Bazaarvoice
Market Edge host Glenn Engler talks about Social Commerce and Customer Sentiment Analysis with Erin Mulligan Nelson, Chief Marketing Officer at Bazaarvoice. Air Date: Mar. 6, 2012.
Agency News & Events
DIG and Racepoint Announce Move to Boston
On Mar. 1, 2012, Digital Influence Group and sister agency Racepoint Group announced that they would be moving their headquarters from Waltham, MA to the heart of Boston’s financial district in June of 2012.
Market Edge with Glenn Engler & Jonathan Levitt, OpinionLab
Market Edge host Glenn Engler talks about Voice of Customer (VoC) with Jonathan Levitt, Chief Marketing Officer at OpinionLab. Air Date: Feb. 21, 2012.
Photos, Videos & Tweets: Social Media Breakfast Boston #26
View Photos, Videos, Presentations and Tweets from the Feb. 16, 2012 Social Media Breakfast Boston event, “The New Rules of Content Marketing,” sponsored by Digital Influence Group. Speakers included Brian Babineau, C.C. Chapman, Joe Chernov, Rachel O’Connell and Bob Collins.
Glenn Engler’s Article on Carnival’s Social Media “Retreat” featured in AdAge
On Feb 15, 2012, CEO Glenn Engler’s article on the recent Costa Concordia cruise ship disaster and the brand’s approach to managing their social media channels following the event was featured in AdAge’s DigitalNext column.
MarketingProfs Podcast on The Changing Agency/Client Relationship
On Feb 8, 2012, DIG CEO Glenn Engler was featured in MarketingProfs’ Marketing Smarts Podcast about the changing agency/client relationship, why being “social media at the core” makes DIG different from other digital agencies, our work with Glidden and the power of influencer relationship building.
Scott Ludwig’s Post on NFL Social Media Buzz featured in AdAge
On Feb 3, 2012, DIG’s Senior Manager of Media, Scott Ludwig, was featured in Advertising Age’s DigitalNext Blog for his post about which NFL teams generate the most social media buzz and have the most die-hard fans and followers.
MITX Fireside Chat with Larry Weber & Joi Ito, MIT Media Lab
On January 10, 2012, W2 Group Chairman Larry Weber moderated a MITX Fireside Chat with the new Director of the MIT Media Lab, Joi Ito, livestreamed by DIG.
Market Edge with Glenn Engler & Ted Rubin, Collective Bias
Market Edge host Glenn Engler talks about Shopper Marketing and Return on Relationship with Ted Rubin, Chief Social Marketing Officer at Collective Bias. Air Date: Jan. 3, 2012.
Market Edge with Glenn Engler & Steve Shannon, Hyundai
Market Edge host Glenn Engler talks about Digital Marketing in the Automobile Industry with Steve Shannon, VP of Marketing for Hyundai Motor America. Air Date: Dec. 20.