Organizing for Social Media: Webinar and White Paper

In a June 4, 2010 webinar, Larry Weber, Greg Matthews of WCG (formerly of Humana), and Steve Goldbach of Monitor Group discuss the new organizational roles required to maximize social media presence and ROI. A companion white paper is also available for download.

Engaging Customers through Mobile Marketing, Apps & Ads: Webinar

For years we’ve heard that next year is “the year of mobile.” For marketers, the time for mobile is now. Marketers must meet their target audiences where they want to be met — on their mobile devices. View the May 2010 webinar with Larry Weber, Ringleader Digital and Yankee Group.

Social Media and Healthcare: Webinar and White Paper

In November 2009, Digital Influence Chairman Larry Weber had a discussion with Pfizer and Holland & Knight about how marketers in the healthcare industry can successfully navigate regulatory issues and maximize their online presence. View the webinar and accompanying white paper!

Measuring Social Media ROI: Webinar and White Paper

Marketers are struggling with how to measure social media effectiveness and maximize ROI. View the October 2009 webinar and white paper, which define a strategic approach to defining measurement in marketing programs.