In a June 4, 2010 webinar, Larry Weber, Greg Matthews of WCG (formerly of Humana), and Steve Goldbach of Monitor Group discuss the new organizational roles required to maximize social media presence and ROI. A companion white paper is also available for download.
View our March 2010 white paper, which defines Social Media Activation, why it’s necessary to engage target audiences, provides a recommended plan to achieve success, and reviews two brand case stories.
View our January 2010 white paper and webinar with ITSMA about how B2B technology marketers can build a strategic framework for integrating social media into their overall marketing plans.
In November 2009, Digital Influence Chairman Larry Weber had a discussion with Pfizer and Holland & Knight about how marketers in the healthcare industry can successfully navigate regulatory issues and maximize their online presence. View the webinar and accompanying white paper!
Marketers are struggling with how to measure social media effectiveness and maximize ROI. View the October 2009 webinar and white paper, which define a strategic approach to defining measurement in marketing programs.