Senior Vice President, Media & Marketing
Brian guides the activation and management of social media platforms within digital channels, driving customer engagement through content creation and distribution, influencer activation, community development and strategic media partnerships. Brian is tasked with developing fully integrated programs for brands like Glidden Paint, Hasbro, Reebok and Allstate, from strategy through implementation and measurement. The Glidden My Colortopia program was a 2012 Forrester Groundswell Award winner in the B2C division. When he’s not doing this, he is often busy doing goofy things to make his wife and daughter giggle, continuing to refine his 18 foot jump shot or digging obsessively into new music discoveries.
Previously, Brian spent 10 years in the media group at Digitas, where he managed digital campaigns for a number of Fortune 500 brands. He oversaw e-commerce campaigns for Dell Computer, built media kits for Microsoft, and developed brand campaigns for Bank of America, The New York Times and AOL. His work included all aspects of digital media, technology development, cross-channel campaign integration, media negotiation, partnership building, and measurement and analysis of campaign data. As VP, Group Director of Media, Brian led the integration of social tools and platforms into programs for American Express, Intercontinental Group and Holiday Inn. Brian began his career at the Agency at Fidelity Investments, buying digital media during the very first days of online advertising for all Fidelity retail brands.