Senior Vice President, Media & Marketing

Brian is Senior Vice President of Media & Marketing for Digital Influence Group. His job is to guide the activation and management of social media platforms within digital media channels, from strategy through implementation and measurement.

Prior to joining Digital Influence Group, Brian spent 10 years in the media group at Digitas, where he managed digital campaigns for a number of Fortune 500 brands. He oversaw e-commerce campaigns for Dell Computer, built media kits for Microsoft, and developed brand campaigns for Bank of America, The New York Times and AOL. His work included all aspects of digital media, technology development, cross-channel campaign integration, media negotiation, partnership building, and measurement and analysis of campaign data. As Vice President, Group Director of Media, Brian led the integration of social tools and platforms into programs for American Express, Intercontinental Group and Holiday Inn, driving customer engagement through branded content creation and distribution, blog creation, blogger outreach and community development. The Holiday Inn Express Smart Show was a 2008 OMMA award winner in the travel category.

Brian began his career at the Agency at Fidelity Investments, buying digital media during the very first days of online advertising for all Fidelity retail brands. Before that, he spent two years exploring music journalism and writing.