Senior Vice President, Strategy & Analytics
As SVP of Strategy & Analytics at Digital Influence Group, Kevin is responsible for partnering with clients to develop comprehensive brand strategies and breakthrough integrated marketing programs that center on social experiences and engagements.
With deep knowledge of interactive advertising, marketing and PR, Kevin uses experience from each of these disciplines to develop sound strategies that drive ROI and measurable social experiences for both consumer and B2B audiences. In his six years with Digital Influence Group, Kevin has led successful digital initiatives for a wide variety of clients from start ups to Fortune 500, including IBM, Harvard Pilgrim Health Care, GE, Kaiser Permanente, T-Mobile, SAP and HBO.
Before joining Digital Influence Group, Kevin was an Account Director at TMP Worldwide Advertising and Communications, a division of Monster Worldwide where he developed traditional and digital advertising strategies for John Hancock, The Hartford, and Iron Mountain.