Social Media Activation: White Paper

View our March 2010 white paper, which defines Social Media Activation, why it’s necessary to engage target audiences, provides a recommended plan to achieve success, and reviews two brand case stories.

HBO Dream Match Facebook App

A campaign to promote HBO’s Dream Match employing Facebook application, distribution and activation programs.

T-Mobile: Motorola Cliq Challenge

To promote the launch of the CLIQ, we developed an app that garnered the honor of “Most Popular Branded Application on Facebook.”

Sony Words Move Me

Digital Influence Group formulated a strategy for Sony around their cutting edge eReader platform that is much cooler than your Kindle.