Social Media Activation: White Paper
View our March 2010 white paper, which defines Social Media Activation, why it’s necessary to engage target audiences, provides a recommended plan to achieve success, and reviews two brand case stories.
Tag Archives: influencers
Infographic – Consumer Trust In Advertising
People act on the recommendations that come from sources they trust to influence them. What sources do people trust? Unsurprisingly, it’s not TV.
Infographic – Instruments of Influence
Social media, in the form of email, IM, social networks and the web, are converging onto smartphones. Who’s using them, and for what?
Harvard Pilgrim Health Care – Well, Then Community
We developed a social brand platform to bring to life conversations about health, using “Well, Then” as the foundation.
Burma: It Can’t Wait
A marketing and outreach campaign to educate Americans about Burma’s struggles and to drive a grassroots movement.