Social Media Activation: White Paper

View our March 2010 white paper, which defines Social Media Activation, why it’s necessary to engage target audiences, provides a recommended plan to achieve success, and reviews two brand case stories.

Social Media and Healthcare: Webinar and White Paper

In November 2009, Digital Influence Chairman Larry Weber had a discussion with Pfizer and Holland & Knight about how marketers in the healthcare industry can successfully navigate regulatory issues and maximize their online presence. View the webinar and accompanying white paper!