Tag Archives: ROI

Organizing for Social Media: Webinar and White Paper

In a June 4, 2010 webinar, Larry Weber, Greg Matthews of WCG (formerly of Humana), and Steve Goldbach of Monitor Group discuss the new organizational roles required to maximize social media presence and ROI. A companion white paper is also available for download.

Measuring Social Media ROI: Webinar and White Paper

Marketers are struggling with how to measure social media effectiveness and maximize ROI. View the October 2009 webinar and white paper, which define a strategic approach to defining measurement in marketing programs.