On Feb 15, 2012, CEO Glenn Engler’s article on the recent Costa Concordia cruise ship disaster and the brand’s approach to managing their social media channels following the event was featured in AdAge’s DigitalNext column.
On Feb 8, 2012, DIG CEO Glenn Engler was featured in MarketingProfs’ Marketing Smarts Podcast about the changing agency/client relationship, why being “social media at the core” makes DIG different from other digital agencies, our work with Glidden and the power of influencer relationship building.
On Feb 3, 2012, DIG’s Senior Manager of Media, Scott Ludwig, was featured in Advertising Age’s DigitalNext Blog for his post about which NFL teams generate the most social media buzz and have the most die-hard fans and followers.
Market Edge host Glenn Engler speaks with Kerry Lange, Director of Social Marketing for Yahoo!, about how their organization utilizes social media for brand reputation and user engagement. Air Date: Nov. 15, 2011.
On September 8, 2011, DIG sponsored Social Media Breakfast Boston #24 – “Social Hype: What’s Not, What’s Hot”. Watch video from the event to hear SVP of Technology Steven Brennan’s thoughts on new trends and technologies, and which are providing real value to businesses and marketers.
Digital Influence Group Spark is a program designed to equip brands with the education, programming, policies and customized strategies their employees need to confidently serve as brand ambassadors across social media channels.
Who has the most effective brand ambassadors? Check out this inforgraphic which shows how leading brands stack up against one another when it comes to how social their employees are, their brand popularity in social media and the overall brand strength.
On July 22, 2011, VP of Marketing and Social Media Kevin Green’s article “Is Your Social Media DOA? Here Are 5 Ways to Fix It with Social Media Training” was featured in CommPRO.biz’s “Thought Leaders” blog.
On June 22, 2011, VP of Marketing and Social Media Kevin Green’s article “No Robots Please: How to Avoid the Ugly Consequences of Micromanaging Social Media Employees” was featured in CommPRO.biz’s “Marketing HQ” blog.
On May 25, 2011, VP of Marketing and Social Media Kevin Green and Digital Influence Group were featured in CommPRO.biz’s “Marketing HQ” blog. Kevin’s post, titled “Nature vs. Nurture: Harnessing the Social Media Behavior of Employees, Your Greatest Brand Asset”, discusses: Organizational adoption of social media Why employees are a brand’s greatest asset How organizations [...]