Market Edge host Glenn Engler speaks with Kerry Lange, Director of Social Marketing for Yahoo!, about how their organization utilizes social media for brand reputation and user engagement. Air Date: Nov. 15, 2011.
On September 8, 2011, DIG sponsored Social Media Breakfast Boston #24 – “Social Hype: What’s Not, What’s Hot”. Watch video from the event to hear SVP of Technology Steven Brennan’s thoughts on new trends and technologies, and which are providing real value to businesses and marketers.
Digital Influence Group Spark is a program designed to equip brands with the education, programming, policies and customized strategies their employees need to confidently serve as brand ambassadors across social media channels.
Who has the most effective brand ambassadors? Check out this inforgraphic which shows how leading brands stack up against one another when it comes to how social their employees are, their brand popularity in social media and the overall brand strength.
On July 22, 2011, VP of Marketing and Social Media Kevin Green’s article “Is Your Social Media DOA? Here Are 5 Ways to Fix It with Social Media Training” was featured in CommPRO.biz’s “Thought Leaders” blog.
On June 22, 2011, VP of Marketing and Social Media Kevin Green’s article “No Robots Please: How to Avoid the Ugly Consequences of Micromanaging Social Media Employees” was featured in CommPRO.biz’s “Marketing HQ” blog.
On May 25, 2011, VP of Marketing and Social Media Kevin Green and Digital Influence Group were featured in CommPRO.biz’s “Marketing HQ” blog. Kevin’s post, titled “Nature vs. Nurture: Harnessing the Social Media Behavior of Employees, Your Greatest Brand Asset”, discusses: Organizational adoption of social media Why employees are a brand’s greatest asset How organizations [...]
Digital Influence Group’s VP of Social Media Kevin Green was featured in the May 2011 issue of PharmaVOICE magazine. Kevin spoke with reporter Robin Robinson about the use of social media in mapping healthcare populations, and the impact social/digital and community building was having on the pharmaceutical industry. View the digital version of the articles online [...]
A contributed article by Digital Influence Group CEO Glenn Engler was featured in MarketingProfs on April 12, 2011. In the piece — “Drugs, Milk and Money: Three Ways to Do Social Media in Regulated Industries” – Glenn provides tips as to how brands in regulated industries like pharmaceutical, dairy and financial services can leverage social [...]
On March 30, 2011, Digital Influence Group CEO Glenn Engler’s article titled “Facebook Fans are Worthless” was featured in Digiday’s HypeBusters. The piece discusses why a social media strategy focused on deepening a company’s Facebook presence is ultimately building Facebook’s brand (not your company’s) and why customer targets should be put at the core of [...]