Digital Influence Group’s VP of Social Media Kevin Green was featured in the May 2011 issue of PharmaVOICE magazine. Kevin spoke with reporter Robin Robinson about the use of social media in mapping healthcare populations, and the impact social/digital and community building was having on the pharmaceutical industry. View the digital version of the articles online [...]
A contributed article by Digital Influence Group CEO Glenn Engler was featured in MarketingProfs on April 12, 2011. In the piece — “Drugs, Milk and Money: Three Ways to Do Social Media in Regulated Industries” – Glenn provides tips as to how brands in regulated industries like pharmaceutical, dairy and financial services can leverage social [...]
On March 30, 2011, Digital Influence Group CEO Glenn Engler’s article titled “Facebook Fans are Worthless” was featured in Digiday’s HypeBusters. The piece discusses why a social media strategy focused on deepening a company’s Facebook presence is ultimately building Facebook’s brand (not your company’s) and why customer targets should be put at the core of [...]
View videos from Digital Influence Group’s March 3, 2011 social media event in New York City. CEO Glenn Engler and panelists from Forrester Research, iVillage and About.com discussed how brands can integrated social media into their existing marketing strategies to engage consumers.
In a June 4, 2010 webinar, Larry Weber, Greg Matthews of WCG (formerly of Humana), and Steve Goldbach of Monitor Group discuss the new organizational roles required to maximize social media presence and ROI. A companion white paper is also available for download.
According to a June 2009 Pew Internet & American Life Project study, 8 in 10 Internet users have looked online for health information.
View our January 2010 white paper and webinar with ITSMA about how B2B technology marketers can build a strategic framework for integrating social media into their overall marketing plans.
Marketers are struggling with how to measure social media effectiveness and maximize ROI. View the October 2009 webinar and white paper, which define a strategic approach to defining measurement in marketing programs.