The Ad Club held its annual Women’s Leadership Forum on May 3rd and four of DIG’s Media and Marketing ladies attended the conference to schmooze with industry peers and soak up inspiration from an elite line up of innovative female leaders.
Tari Fanderclai – Senior UX Designer 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? You know how when someone wants a new building, they tell your dad all about what they want, and then he draws up a set of plans for [...]
Now I should preface this post by saying I am a huge fan of social media. You name a social network, and I can confidently say there is a good chance I currently have or at one time had a profile on that site. Hell, a couple months ago I even signed up for Private [...]
Anna Russell – VP, Marketing 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? You know how you love Angry Birds? Well I help create fun experiences like that for companies so that people like them more and want to buy more. 2. [...]
Wyc Grousbeck is a Boston kid. And like any good Boston kid, he has a passion for Boston sports teams. So, after a very successful career at Highland Capital Partners, Wyc had the opportunity to join a group that wanted to buy the Boston Celtics. With co-owner Stephen Pagliuca and Wyc’s father H. Irving Grousbeck, [...]
Matt Dunn gives his thoughts on the new Google Consumer Surveys, launched just last week, which offer an alternative to the paid subscription business model.
Matt Dunn – Senior Associate, Marketing 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I listen to people and help solve their problems. You don’t care? Alright, well I also get to build box forts, shoot Nerf blasters, and eat all the [...]
Izzy talks about Pinterest's rapid growth, where brands fit into the equation, and which companies are using Pinterest best.
Rachel Dunham – Associate Director, Media 1. How would you explain what you do for work in 3 sentences or less to your 7 year old nephew? I figure out what websites your mommy visits to talk with other moms to find out what kind of toys she should buy you. Then I say “hey [...]
Miriam talks about Glympse, a new app that shares your location, how fast you are driving and estimated time of arrival.
Read about Brian's experience getting stalked a pair of sneakers he viewed on Zappos.com, and how he'd modify this particular approach to retargeting.
Steve Hallman talks about the first apps that integrated Facebook's Open Graph and activity with the Timeline and why it makes him think about the Feltron Annual report.
“The Walking Dead” is finally returning from hiatus this Sunday 2/12, and I can barely contain myself. Apparently, the folks at AMC think the rest of TWD fans are equally as excited for more Sunday nights spent with Rick, Shane and the rest of our friends trying to survive the zombie attack. As Rebecca mentioned [...]
Rebecca discusses the amazing amount of engagement happening on "The Walking Dead" Facebook page and why it's making everyone so excited for the show to return.
What should presidential candidates really be doing with their million to billion dollar advertising budgets? Matt discusses how the conversation needs to change.
Did you know that 31% if all display ads go unseen? Miriam gives her thoughts on where the $9.7 billion wasted industry dollars would be better spent.
A PR nightmare is erupting for Skechers and their Super Bowl ad. How do you think they should be handling the situation?