A contributed article by Digital Influence Group CEO Glenn Engler was featured in MarketingProfs on April 12, 2011. In the piece — “Drugs, Milk and Money: Three Ways to Do Social Media in Regulated Industries” – Glenn provides tips as to how brands in regulated industries like pharmaceutical, dairy and financial services can leverage social media to engage their target audiences and influencers, while still successfully navigating the regulatory landscape.
Check out the article to learn how DIG clients like Dairy Management, Inc. and Hood have been creating content to add value to the conversation and increase brand awareness.
Read the article here: http://www.marketingprofs.com/articles/2011/4817/drugs-milk-and-money-three-ways-to-do-social-media-in-regulated-industries?adref=nlt041211
Do you have questions or comments for Glenn? Connect with him on Twitter or check out his blog using the links below.
Follow Glenn on Twitter:@glennengler
Read Glenn’s blog — Random Patterns of Thoughts