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Glenn Engler Speaking at Digiday Agency Summit

by Ginger on Wednesday, October 17th, 2012


On October 24, Digital Influence Group CEO Glenn Engler spoke at the Digiday Agency Summit in Palm Beach, FL.

Session Details
Title: Is Pay-for-Performance a Mirage?
Overview: Every agency claims it wants to be paid for results. Theoretically, digital media data makes it easier than ever to prove value. And yet the industry has not shifted in this direction in a big way, instead relying on the time-worn fee-for-service model. In this session, two industry executives debate whether a pay-for-performance model is realistic and what needs to change to make it happen.
Speakers:

Brian Morrissey, editor-in-chief, Digiday @bmorrissey (Moderator)
Glenn Engler, CEO, Digital Influence Group @glennengler
Jason Wadler, evp, Leapfrog @jwadler

Digiday Agency Summit Overview
The Agency Transformed: Digital media has disrupted the traditional business model, forcing agencies to embrace an ever-changing environment. Advertisers have more choices than ever before, but they often don’t know how to find the best option that suits their needs. It’s up to the agencies to help their clients rethink their brands and outreach efforts, while at the same time keeping on abreast of the evolving landscape. At the Digiday Agency Summit, we highlight the challenges and the opportunities in transforming agencies under the reigning emperor of digital media.

View event agenda