On February 8, 2012, Digital Influence Group CEO Glenn Engler was featured in MarketingProfs’ Marketing Smarts Podcast about The Changing Agency/Client Relationship.
Glenn spoke with Marketing Smarts host Matt Grant about the changing needs of senior-level marketers and what they are expecting of their agency partners, why Digital Influence Group is “social media at the core” and how that makes us different from other digital agencies, the work DIG is doing with Glidden Paint on My Colortopia, and the power of influencer relationship building.
Read Matt’s summary of his discussion with Glenn and tune into the podcast on the MarketingProfs site.
Connect with Glenn on Twitter @GlennEngler or his blog, Random Patterns of Thoughts.