On May 8, 2012, Digital Influence Group VP of Strategy Kevin Green and IBM Social Business Program Manager Susan Emerick spoke at WOMMA’s WOMM-U: The School of WOMM and Social Studies event about “The Social Employee’s Impact on B2B Brand Building”.
Session Overview:
Attendees of the session heard from Susan and Kevin about why employees’ online behaviors can and should influence a brand’s overall marketing strategy and how leading global organizations like IBM are working to educate and activate their employees to serve as social media brand ambassadors. View the slides and video below to learn how this program is impacting the IBM business and how other organizations can develop similar programs to help provide value to key constituents online, increase the quality of interactions across digital customer touchpoints and build brand advocacy.
Session Presentation:
WOMM-U 2012: IBM & Digital Influence Group Discuss Employees as Social Media Brand Ambassadors
Session Video: