Jade Longstaff – Senior Producer 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I tell people where they need to be, when and what they should be doing and for how long. Then I set up meetings to discuss how they can [...]
Adam catches up with the Founder and Executive Producer of Kids at Play, Jason Berger, to talk shop, toss around a few Gourmoo Cooking stories, and look to the future of branded entertainment.
Miriam takes a look at generational differences when it comes to varying communication mediums and how each generation uses and more importantly values them.
Scott Ludwig – Senior Manager, Media & Marketing 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? You know how you want your mom to buy you things when you see commercials on TV? Well I use the computer to get your mom [...]
Last month, Facebook officially launched its Timeline feature to the general public. The new presentation, which takes the place of your profile page, transforms your old wall into a digital scrapbook of all your activity on the social network. While some members will enjoy the walk down memory lane that Facebook has created, others may [...]
Kristen shares her Bud Light Superbowl spot.
Really interesting data in a new infographic (posted to MediaBistro) by Dream Systems Media, which shows 2011 user behaviors across social media sites like Twitter, Facebook and LinkedIn. A couple statistics I found particularly interesting, given their implications for marketers and how we do business: Statistic What this means for Marketers B2C Facebook results are 30% above average on Sundays [...]
1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? You know how you when you get a new toy, you show it to all of your friends and let them play with it so they see how awesome it is, and then they [...]
Claudio Araujo - Senior Producer 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I am like the elf that helps Santa makes sure all the other elves have everything they need in order to build the coolest and most awesome toys BEFORE Christmas [...]
It has arrived. The day of discounts. No stalking people walking to their cars to claim a coveted spot in the mall parking lot, no getting run over by strollers while making your way through frantic crowds, and no waiting in line at the register while Mrs. “Extreme Couponing” rifles through her stack of 78 store loyalty [...]
Have you ever found yourself staring at YouTube baby videos where they’re snuggling or dancing and making you smile? Here, I’ll link you to one, but beware, once you watch one adorable video that pulls your heartstrings, it’s a downward spiral into the cute video loop of despair. If you zoom out of this situation [...]
Kim Kaufmann – VP, Creative Director 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? It’s kinda like school. I get to write and draw stuff, learn from folks who know things I don’t, and hang out with some pretty fantastic people. No [...]
It seems like recently I cannot turn on the TV, peruse the internet, or listen to the radio without seeing or hearing mentions of the Occupy Movement. From a heart wrenching story on NPR about one of our military veterans getting injured in the crossfire in Oakland, CA, to spoof-like protester interviews on the Colbert [...]
When Netflix CEO Reed Hastings looks back at 2011, he may wish the year had ended in June. At that time, Netflix was the darling of the media world. The company was growing at an astounding rate, had a product that was beloved by its users, and a stock price that was soaring towards its [...]
Steven Brennan, Senior Vice President, Technology 1. How would you explain what you do in 3 sentences or less to your 7 year old niece? I make places on the internet that let people talk to other people about the things they are most passionate about. These are primarily made of big ideas and lots [...]
As a self-proclaimed TV junkie and avid tweet commentator, I was interested in finding out which new fall TV shows were being talked about the most on Twitter. I visited EW.com to see which shows had the largest audience and then I searched for conversation volume about those shows on Twitter. (Unfortunately I could not [...]
Scott Kiekbusch – Director of User Experience 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I synthesize our clients’ goals with the needs of their target audience to design compelling & intuitive interactive experiences that simultaneously provide measurable business impact and value [...]
Izzy Dunne – Associate Copywriter 1. How would you explain what you do for work in 3 sentences or less to your 7 year old niece? I help people say what they want to say, online. See those words on that webpage? That’s the kind of stuff I write. 2. What is your favorite website, [...]
I was anxiously awaiting the launch of the Missoni for Target collaboration, so I showed up at my local Somerville store bright and early on September 13th. I was lucky enough to have a pleasant shopping experience and score some great Missoni gear (in case you are wondering, I got the ballet flats, infinity scarf, [...]
All things are not created equal, but in the measurement world, it’s hard to believe that statement. If you’re in marketing, you’ve probably been faced with the challenge of “measuring success” and “proving return on investment.” The natural reaction is to leverage what we know and fall back on industry standards. What do we do [...]