On September 8, 2011, Digital Influence Group sponsored Social Media Breakfast Boston #24 – “Social Hype: What’s Hot, What’s Not”.
DIG SVP of Technology Steven Brennan and speakers from Nellymoser and Constant Contact shared their thoughts on new trends like QR Codes, Google+, short codes, StarStar numbers and Groupon Social TV, and whether or not they are providing real value to customers, business and marketers.
Speakers:
- Steven Brennan – SVP, Technology, Digital Influence Group
- Debra May Hughes – SVP, Account Management and Operations, Nellymoser
- Josh Mendelsohn - Senior Product Marketing Manager, Constant Contact
View Video from the Breakfast:
Steven Brennan discusses creating web-based experiences for consumers/customers that focuses on a value exchange, and the “appification of the world”. Steven provides examples of applications and technologies to watch like HBO Go.