Really interesting data in a new infographic (posted to MediaBistro) by Dream Systems Media, which shows 2011 user behaviors across social media sites like Twitter, Facebook and LinkedIn.
A couple statistics I found particularly interesting, given their implications for marketers and how we do business:
| Statistic | What this means for Marketers |
| B2C Facebook results are 30% above average on Sundays | A marketer’s job is not done on Friday evening; editorial calendars should take Facebook user data into consideration. Post content when people are active and fine-tune the schedule based on the specific needs and activities of your page members |
| 57% of respondents said they “Like” a brand on Facebook because they want to receive discounts and promotions | What have you done for your customers lately? A Facebook page shouldn’t just be a place where a brand talks about itself relentlessly. Do something to show your page members that you care and appreciate their time and attention! You don’t have to give away 100 free iPads. Something small might say it all! |
| 55% of Twitter users access Twitter via their mobile device | If you want to raise awareness and positively impact perception of your brand, make it as easy as possible for people to find information about you. Make sure that the URL you provide in your Twitter profile directs consumers/customers to a mobile-optimized site that puts all of the info or resources they might need right at their fingertips. |
| Auto-posting to Facebook decreases likes and comments by 70% | It’s annoying when you call a Customer Service rep and all they do is read off of an (obvious) script, right? Well the same goes for Facebook pages. Think about the 3.5 billion pieces of content posted to Facebook every week – one way your brand can set itself apart from the rest is by showing its “human” side. Talk in real-time with your customers – not at them. Show a little personality! Let page members know that you aren’t just some autobot scheduling posts a month out or pulling in a Twitter feed. |
Click on the infographic to enlarge the image
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